***MEDIA ALERT***MEDIA ALERT***MEDIA ALERT***
CASTING CALL: THE U.S. BARTENDER?S GUILD SEEKS
THE NATION?S MIXING STAR
Lights! Camera! Action! Top Bartenders Compete in the
USBG Mixing Star National Finals Sponsored by DISARONNO
LAS VEGAS (May 29, 2012) ? The measure of a great bartender is more than what he or she serves up in a glass. It?s the entire experience shared with the guest ? charisma, presentation, showmanship, armchair psychology (and, of course, the drink itself). On Monday, June 4, the USBG, in partnership with DISARONNO Liqueur, challenges the nation?s top bartenders to show off what they?ve got in front of the camera in The Mixing Star finals, taking place at The Palazzo?s Azure Pool.
WHAT:
Not just another cocktail competition, the USBG Mixing Star National Finals sponsored by DISARONNO seeks a bartender with ?stage presence? and ?star quality? ? the consummate mixologist who exhibits both technical skill and embodies the element of performance and entertainment. Maybe it?s their performance behind the bar ? their shake, their greeting, their bottle flip; maybe it?s their innate social skills ? they don?t just mix drinks, they mix people. Hopeful candidates will compete in a live competition that will be captured on film by documentary filmmaker Bao Nguyen, who is creating the short film, ?Mixing Star: Behind the Bar.?
WHEN:
Monday, June 4, 2012, 7:00 ? 11:00 p.m.
WHERE:
The Palazzo, Azure Pool, 3325 Las Vegas Blvd. South, Las Vegas
PRIZE:
For weeks, hopeful candidates from across the nation have competed in regional heats for the opportunity to compete in the grand finals. With a trip to Bollywood (Mumbai, India) and a chance to appear in a Bollywood film on the line, these finalists will pull out all the stops to show why they are the Mixing Star.
CANDIDATES:
Sam Treadway, Boston
Mea Leech, Chicago
Joshua Peter Smith, Denver
Roger Gross, Las Vegas
Patricia Richards, Las Vegas
Armando Conway, Los Angeles
Quinn Johnson, Los Angeles
Lauran September, Los Angeles
Julio Cabrera, Miami
Robert Ferrara, Miami
Mark Kinzer, Miami
Ezra Pattek, Miami
Nathan Gerdes, Portland
Mindy Kucan, Portland
Jake Bliven, San Diego
Victoria D?Amato Moran, San Francisco
Joel Clarke, St. Louis
JUDGES: Paul Sevigny, DISARONNO National Brand Ambassador
David Nepove, USBG National President
Tobin Ellis, West Coast DISARONNO Brand Ambassador
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ABOUT DISARONNO
The legend of DISARONNO dates back to 1525, when Renaissance artist and Leonardo da Vinci pupil Bernardino Luini was commissioned to paint a fresco in Saronno. To portray the Madonna of Miracles, he chose as his muse a beautiful local innkeeper. She repaid the honor by giving the artist a flask of a fragrant and delicate amber liquor known as amaretto. With its distinctive stopper and iconic square faceted Murano glass bottle, DISARONNO is now the world?s favorite Italian liquor, regarded as an icon of style and sophistication and appreciated as a ?favorite mixer? for contemporary social settings--DISARONNO Sour, anyone?--as well as neat or on the rocks.
Media Contact:
Bullfrog & Baum, 212-255-6717
Marisa Morrison, marisa@bullfrogandbaum.com
Vicki Loo, vicki@bullfrogandbaum.com
MARISA MORRISON SENIOR ACCOUNT EXECUTIVE
BULLFROG & BAUM
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