LinkedIn for Real Estate Investors Part 2 | Investors Beat

Preparing your LinkedIn profile and network effectively takes time and diligence. Fortunately, there are several initial measures that real estate investors can employ to improve their LinkedIn profiles:

Stand out from the crowd

Visibility is key. When other users search for your profile, two things appear in their search bars: your name and your profile headline. LinkedIn automatically derives your headline from your current job title or position; however, this is painfully inefficient.

Viewers can already see your job title and information under the employment section of your profile. Instead you should use this space to catch the eye of those searching for you or the real estate industry in general. Write a headline that is catchy, yet informative and specific. Make sure you capture these three points: What do you do? Who do you serve? What results do you get?

Your banner headline is your opportunity to be creative and tell the world you?re more than just another run-of-the-mill ?Real Estate Investor/Successful House Flipper.?

Don?t Hide Your Contact Info at the Bottom

Your profile should make you accessible to potential partners. LinkedIn can act as a funnel for web traffic to your site, making it easy for people to research or contact you.

Your profile should have a link to your personal website or landing page. If you have a Twitter account, you should connect it with your LinkedIn account to gain followers. Also, don?t forget to fill out the contact section of your profile, including your mobile and office phone numbers, your email address, and your office location.

Deliver an elevator pitch

If you only had 30 seconds to pitch your investment to someone in the real estate industry, what would you say? The profile summary is a great place to make your elevator pitch or branding statement: using action words and complete sentences, this 200-300 word section should be written in the first person and present tense.

This summary is neither the appropriate area for posting a cover letter, nor is it a throw away section to be filled with bullet points and forgotten. Tell your future investing partner/banker/realtor about your talents and what you can do for him or her.

Put your best face forward

And don?t forget to add a professional profile picture. This will make it easier for clients and connections to recognize you as they search, to put a face to your name, and to distinguish between a legitimate profile and the many profiles created for spamming or promotional purposes.

Many professionals put a huge amount of effort into creating stellar profiles, but stop before completing this one simple task. Reap the rewards by adding a photo: it can mean the difference between a connection taking a second look at your profile and skipping to the next.

Source: http://www.investorsbeat.com/linkedin-for-real-estate-investors-part-2/

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